20 Big Lessons from Online Businesses

As I’ve worked with a couple of clients who needed to sell on an online store, and I’ve been a picky ecommerce customer myself, I’ve realised a couple dozen things I wished they’d known if they were doing it all again.

I’ve numbered them because a). I’m incredibly millennial and because b). I think the list becomes easier to read and follow down the page.

Absolutely necessary

  1. Policies & charges — delivery, returns & exchanges, terms & privacy
  2. High-resolution product photos
  3. Compelling & detailed product description
  4. Mailchimp for pre- and after-sales email campaigns
  5. Organized catalog
  6. FAQs
  7. Contact
  8. Search
  9. Social media

Essential Customer FAQs for your Ecommerce Website

Optimising Your Ecommerce Store for Repeat Purchases

Also think about

  1. Product videos in action
  2. Pre-orders
  3. Gift cards
  4. Coupons
  5. Subscriptions
  6. User-generated content
  7. Inspiration behind your collections
  8. Loyalty programs

This Holiday, I Want a Gift Card, not a Gift

Do *not*

  1. Have difficult website navigation
  2. Make me look for products I’m just browsing
  3. Make the checkout process long or difficult

Choosing Squarespace, Shopify or WordPress for Your Ecommerce Website


Image credit: Squarespace Circle

👋 Hey, I'm Stephanie! I’m an e-commerce & UX/UI designer. I help product businesses to scale with an e-commerce website.

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