Gen Z: Living & Shopping Differently
I have a younger Gen Z sibling, and we’ve had a few conversations about which brands she follows and buys from. By know, you probably already know about who Gen Z…
How to Use Mailchimp to Grow Your Brand
Mailchimp is a valuable outreach gem for any online brand. Think about this: you spend thousands on social media ads to get new clients. You can also convert your existing…
Building Your Reputation with Reviews & User-Generated Content
I love buying from a brand that I feel speaks to me through their amazing photos, videos, and copy. But, something that always puts me on edge and stops me…
Essential Customer FAQs for your Ecommerce Website
Why is the FAQ page is extremely important to your ecommerce website? This is where customers know answers to their questions before first contacting the shops. 95% of consumers come…
20 Big Lessons from Online Businesses
As I’ve worked with a couple of clients who needed to sell on an online store, and I’ve been a picky ecommerce customer myself, I’ve realised a couple dozen things…
Choosing Squarespace, Shopify or WordPress for Your Website
Squarespace, Shopify and WordPress are three of the most used website builders for ecommerce & other websites globally. Combined, they power over 65% of all websites that exist right now,…
How to Find your Niche & Ideal Customers
This article was inspired by a recent discussion I had with a business owner about their website’s ideal customer. Up until that point, their branding, product listing, and visual style…
Optimising Your Ecommerce Store for Repeat Purchases
You’re here because, presumably, you want to get started selling online. You might have an online shop that you want to drive traffic towards, but are having trouble getting sales…
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