I use a specific software toolkit to get every client project done. Every project is different, but here’s a master list of all the most important tech tools I use. I hope it helps you feel familiar with my project workflow.
Organizing the Project
Google Docs & Google Sheets
I use Google Docs & Google Sheets to collect all content about my client’s brand in the first part of a website project. These two are incredibly valuable because both teams can collaborate, and update details real-time, and share feedback before the the heavy lifting (building the website) begins.
Asana is a software-as-a-service designed to improve team collaboration and work management. I use Asana to help my team and my client’s to manage projects and tasks in one tool. With Asana, I can create projects, assign work to teammates, specify deadlines, and communicate about tasks to all team members directly in Asana.
Building the Website
I help clients create a beautiful, visual-focused website using Squarespace, a beginner-friendly content management system. It is a do-it-yourself website builder, blogging platform and hosting service that lets businesses of all types create professional websites with a user-friendly drag-and-drop interface.
I use Shopify for clients who don’t have custom technical requirements for their store — all they need is to start selling or scale up. Shopify is a commerce platform that allows anyone to set up an online store and sell their products.
I use WordPress to power businesses that have custom needs for their website and need to manage it from a dashboard. Almost 40% of all business owners use WordPress to power their websites.
Find out more about Squarespace, Shopify and WordPress in my article — Choosing Squarespace, Shopify or WordPress for Your Ecommerce Website.
Checking the Website’s Performance
Google Analytics helps my clients & I to understand their customers’ habits, measure how their current websites are performing, and how engaged their customers become after launching the new website.
Mailchimp helps you grow your business using various tools across email marketing, social ads, landing pages, and other tools — all in one place. I use Mailchimp to power my clients’ community outreach & online campaigns.