Stephanie Kabi —

Growth Product Manager & Senior Product Designer

I’M A GROWTH PRODUCT MANAGER & SENIOR PRODUCT DESIGNER (E-COMMERCE & PRODUCT) BASED IN NAIROBI WORKING WITH IMPACT-FOCUSED BRANDS & TEAMS

About Me

Hi, I’m Stephanie Kabi, a Growth Product Manager and Senior Product Designer with a background in e-commerce, product design, and digital experience strategy. With over 7 years of experience, I specialize in crafting intuitive digital solutions and driving product growth through data-driven insights and user-centric strategies.

My journey from UX design to product management allows me to bridge the gap between design, business strategy, and growth. I approach digital experiences holistically—balancing aesthetics, usability, and business impact.

Dual Expertise: Product Management & Design

Product Management: Growth strategies, experimentation, and cross-functional collaboration to drive user acquisition, retention, and engagement.
Product Design: Design systems, e-commerce experiences, and intuitive user flows that convert and engage.

Passion Beyond Work: Racing & Performance

Outside of digital experiences, I’m a competitive motorsports driver, where I’ve honed skills like quick decision-making, risk assessment, and performance under pressure — qualities that directly influence my approach to product strategy and leadership.

Whether you’re here for design, product strategy, or growth consulting, I bring a unique blend of creativity, business acumen, and execution excellence. Let’s build something impactful together.

Work

Filter

All Commercial Ecommerce Education & Coaching Finance Government, Investment and Policy-Making Non-Profit Product Retail

Jumia Super App ‎ •‎ ‎ Scalable Digital Services

Design exploration: Unifying Jumia's Shop, Food and Pay consumer apps into a seamless SuperApp

FilmAid Kenya ‎ •‎ ‎ Investments for Refugee Education

Empowering a non-profit organization on a mission to educate refugees through the compelling medium of film.

Xetova Design System‎ ‎ •‎ ‎ Design Maturity

Helping Xetova's design, engineering & business teams build better AI-powered products using a scalable design system on Figma.

Grandview Addis ‎ •‎ ‎ Luxury Real Estate

A commercial luxury living website for Grandview Addis, a prime mixed-use development in Addis Ababa (Ethiopia) comprising of a 10,000 m² commercial tower, 183 apartments and penthouses in three residential towers, and recreational and residential amenities.

USAID’s Kenya Investment Mechanism ‎ • ‎ Investments for Agri-Tech

Helping Kenya Investment Mechanism (a USAID + Palladium partnership) create a $1Billion investment pipeline for enterprises.

Lets Drift ‎ • ‎ Adventure Subscriptions

Helping Lets Drift evolve into a profitable business model while giving their adventurers better value with a powerful calendar & service subscriptions.

ZIA Africa ‎ •‎ Social Commerce

Enabling ZIA Africa to monetize their massive Instagram following and convert their fans into recurrent revenue through Shopify.

Jubilee Tissue Industries ‎ •‎ ‎ Direct-to-Consumer Retail

Showcasing a paper product manufacturer's product range and create a pivotal reference point for potential business partners and distributors.

Wild by Murugi ‎ •‎ ‎ Social Commerce

Transforming Murugi Munyi's fashion brand Wild by Murugi, to improve online shoppers' experience, boost customer engagement, grow revenue and spread body-positivity.

Thao Tree ‎ •‎ ‎ Elevating Fashion Retail in Nairobi

Enabling Thao Tree, a chic Kenyan fashion brand, to transform fashion retail by using social commerce to grow their customer base.

Shin City by Nyashinski — Coming Soon

Creating a rich Shopify store for a popular local artist, blending captivating design with seamless e-commerce to amplify fan engagement and skyrocket merchandise sales.

Luna Perfume Shop — Coming Soon

Designing & building an elegant Shopify store for a fragrance retailer, blending sophisticated design and intuitive navigation to captivate new buyers and seasoned connoisseurs.

Gifting Kenya — Coming Soon

Designing a Shopify store for a gifting retailer that is making gift shopping for customers enjoyable through personalized gift recommendations & intuitive filtering options.

Shamba Café & Shop ‎ •‎ ‎ Retail & Hospitality

Helping Shamba Café & Shop, an organic goods store & restaurant, to serve customers online & grow beyond the COVID19 lockdown.

BOOKKEEPA™ ‎ •‎ ‎ Financial Services

Helping growing business owners build their financial literacy with zero complexity through BOOKKEEPA™, a mobile bookkeeping app.

Dr Patricia Murugami ‎ •‎ ‎ Executive Coaching

Helping Dr Patricia Murugami give her multinational community personal value through her online coaching, life-hacking books and memberships.

CHS Advisory ‎ •‎ ‎ Pharma-Advisory towards growing National Health Investments

Establishing a collaborative platform for finance, technology, hospital operations, pharma manufacturing and supply, and health policy specialists and firms to address Africa's unique healthcare needs.

Synnefa ‎ •‎ ‎ Agricultural Technology

Enabling a Kenyan agri-tech startup to transform tech-powered agriculture by providing farming cloud solutions to local greenhouse farmers.

Keto Life ‎ •‎ ‎ Health Education

Transforming Keto Life by Zia into a community for keto enthusiasts through a lifestyle blog, product showcase, and beginner ebook sales.

Reviews

“Stephanie is amazing at setting up our website, managing our automations, analytics, and generally any tech set up to showcase our product to our customers.”
Current Client, Finance & Investment

“Stephanie's designs are stunning! She transformed our website, and our company's partners love the new look.”
Core Partner, CHS Advisory

“Stephanie's Shopify setup was a game-changer for our business. Our online store now runs like a well-oiled machine, and sales have never been better. We owe it all to her exceptional skills and dedication!”
Owner, Wild by Murugi

“Working with Stephanie was a privilege. She is a versatile professional, seamlessly transitioning between creative and analytical tasks. She's not just a colleague; she's a mentor in the field.”
Former Team Member

“Stephanie's Squarespace development skills are top-notch. She turned our vision into a user-friendly website. Top cooperation! Thank you!”
Project Coordinator, FilmAid Kenya

“Stephanie's Shopify setup was seamless, and our online store is now thriving. Smaller concerns are easily resolved, large projects are implemented quickly and with planning. Highly recommend her services!”
Owner, ZIA Africa

Experience & Achievements

I have spent the last 7 years working with various clients, from startups to established businesses, helping them achieve their digital goals through strategic design and business insight.

Key Achievements

Successfully led a team to redesign an ecommerce platform, increasing sales by 30%.
Developed a design system for a large corporation, enhancing their brand consistency.
Created an app that improved user engagement by 40%.

Currently Expanding My Product Management Expertise

Actively learning growth strategies, analytics, and A/B testing
Engaged in product communities like Reforge, Lenny’s Newsletter, and Mind the Product
Applying data-driven decision-making in my current PM role

BBR

Growth product manager

2024 → Present

Andela

Senior product designer

2022 → Present

Independent

UX/UI & ecommerce design consultant

2022 → Present

Jumia Group

UI/UX lead

2023

ADPList

Design mentor

2022 → 2023

Xetova

Creative design director

2022

Creative Consillium

Intern → designer → creative lead

2017 → 2021

Certifications

Headless at Shopify for Business Consultants — Shopify
Linkedin Community Top Voice
GA4 Google Analytics Certified — Google
Klaviyo Partner, Squarespace Circle Member & Shopify Partner
Mailchimp Partner: Mailchimp Foundations, Email Marketing, Email Automations — Mailchimp
UX Academy, UI & UX design, UX Research & Strategy — Designlab
Diploma & Bachelor’s Degree in Business IT • Distinction award, First Class Honors & Dean’s List — Strathmore University

My approach is not just about creating beautiful interfaces but also about ensuring that the website / app / product serve business goals. I believe in understanding the core business requirements and leading capable teams to deliver solutions that drive success.