Stephanie Kabi —

Growth Product Manager | Senior Product Designer | Product Advisor

I work with startups and scale-ups to drive growth, refine product strategies, and build scalable digital solutions. Currently consulting with Open Cities Lab, Big Bold Red, and private clients to accelerate product innovation and business growth.

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About Me

I help businesses build, scale, and optimize digital products through product management, UX design, and strategic advisory. With 7+ years in tech, I specialize in growth, user experience, and product-led strategy—driving conversion growth, retention, and impactful digital experiences.

My Expertise

Growth & Strategy – Helping tech businesses improve user acquisition, retention, and monetization.
Product & Digital Experience – Crafting intuitive e-commerce & SaaS user flows that convert.
Strategic Insights & Business Alignment – Helping companies refine their digital strategies and identify opportunities for growth.

Beyond Work: Racing & Decision-Making Under Pressure

As a competitive motorsports driver, I thrive in high-stakes decision-making, risk assessment, and performance optimization—skills I bring to business strategy and leadership.

Let’s Build Something Impactful.

Whether you’re looking for growth consulting, product strategy, or insights on optimizing digital experiences, I bring a unique blend of creativity, business acumen, and execution excellence. Let’s connect.

Clients & Collaborations

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Experience & Achievements

Over the last 7+ years, I’ve worked with startups and established businesses, helping them achieve their digital and product growth goals through strategic design, business insights, and data-driven decision-making.

Key Achievements

Led an eCommerce platform redesign, increasing sales by 30% through improved UX and conversion optimization.
Developed a scalable design system for a large corporation, enhancing brand consistency and streamlining design workflows.
Designed an app that improved user engagement by 40%, integrating user research and behavior-driven optimizations.

Expanding My Product Management Expertise

I continuously refine my growth, analytics, and experimentation skills to drive impact in product strategy.

Learning & applying growth frameworks, A/B testing, and product analytics.
Engaging in top product communities – Reforge, Lenny’s Newsletter, Mind the Product.
Leveraging data-driven decision-making in my current PM role to optimize product performance.

Experience

Big Bold Red

Growth product manager

2024 → Present

Open Cities Lab

Senior product designer

2024 → Present

Andela

Senior product designer

2022 → Present

Jumia Group

UI/UX lead

2023

ADPList

Design mentor

2022 → 2023

Xetova

Creative design director

2022

Creative Consillium

Intern → designer → creative lead

2017 → 2021

Certifications

Headless at Shopify for Business Consultants — Shopify
Linkedin Community Top Voice
GA4 Google Analytics Certified — Google
Klaviyo Partner, Squarespace Circle Member & Shopify Partner
Mailchimp Partner: Mailchimp Foundations, Email Marketing, Email Automations — Mailchimp
UX Academy, UI & UX design, UX Research & Strategy — Designlab
Diploma & Bachelor’s Degree in Business IT • Distinction award, First Class Honors & Dean’s List — Strathmore University

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Reviews

“Stephanie is amazing at setting up our website, managing our automations, analytics, and generally any tech set up to showcase our product to our customers.”
Current Client, Finance & Investment

“Stephanie's designs are stunning! She transformed our website, and our company's partners love the new look.”
Core Partner, CHS Advisory

“Stephanie's Shopify setup was a game-changer for our business. Our online store now runs like a well-oiled machine, and sales have never been better. We owe it all to her exceptional skills and dedication!”
Owner, Wild by Murugi

“Working with Stephanie was a privilege. She is a versatile professional, seamlessly transitioning between creative and analytical tasks. She's not just a colleague; she's a mentor in the field.”
Former Team Member

“Stephanie's Squarespace development skills are top-notch. She turned our vision into a user-friendly website. Top cooperation! Thank you!”
Project Coordinator, FilmAid Kenya

“Stephanie's Shopify setup was seamless, and our online store is now thriving. Smaller concerns are easily resolved, large projects are implemented quickly and with planning. Highly recommend her services!”
Owner, ZIA Africa

Why Work with Me

I go beyond designing beautiful interfaces—I ensure websites, apps, and digital products align with business goals and drive real impact. My approach focuses on understanding core business needs, optimizing user experiences, and leading teams to execute solutions that fuel growth.

What You Gain

Higher Conversions & Sales – Optimized user flows that turn visitors into customers.
Stronger User Engagement – Creating seamless experiences that keep users active and loyal.
Brand Consistency & Trust – Ensuring every touchpoint reflects a unified and compelling brand experience.
Strategic Growth & Product Insights – Blending UX, product strategy, and business thinking to unlock new opportunities.