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Stephanie Kabi — 

Stephanie Kabi — 

Stephanie Kabi — 

Stephanie Kabi — 

Growth PM • Product Design Lead • Ecommerce Expert

I help two types of teams build bold ideas into working businesses:

1. Product & org teams scaling digital products or platforms

2. Founders in fashion & retail launching or upgrading e-commerce stores

Book a Call
stephanie kabi lady motorsports racing driver

I design like I drive: under pressure, with my name on it.

About Me

With 8+ years in product strategy and ecommerce, I help startups, founders, and scrappy teams move from chaos to clarity — whether that’s launching a new product, leading a redesign, or building a revenue-driving ecommerce store.

What I Bring

  • A decade of experience working with startups and product teams to design, ship, and grow meaningful products.

  • Commerce-ready websites for non-technical brands — especially in fashion, retail, and hospitality — helping them move from manual hustle to smooth sales.

Why It Works

I care about outcomes — not deliverables. My edge is in bridging strategy and execution, so we’re always moving, never stuck in analysis. If you’ve got ambition, I’ve got the structure.

Beyond Work: Racing & Quick Decision-Making

As a competitive motorsports driver, I live in the space between risk and clarity. That same split-second decision-making shows up in my work — fast reads, deep cuts, no wasted moves.

Get In Touch

Start Your Online Business

I’ve built over 30 commerce-ready websites for fashion, beauty, hospitality, and wellness brands across East Africa. These are not generic templates — they’re conversion-focused tools for growth.

  • Ecommerce Product Page Checklist
    Get for Free

    Ecommerce Product Page Checklist

    Free
  • Toolkit for Online Businesses
    Get for Free

    Toolkit for Online Businesses

    Free
  • Migration Clarity File: Move From WooCommerce to Shopify
    Add to Cart

    Migration Clarity File: Move From WooCommerce to Shopify

    KSh 5,000

Client Reflections

“Stephanie is amazing at setting up our website, managing our automations, analytics, and generally any tech set up to showcase our product to our customers.”

Current Client, Finance & Investment

“Stephanie's designs are stunning! She transformed our website, and our company's partners love the new look.”

Core Partner, CHS Advisory

“Stephanie's Shopify setup was a game-changer for our business. Our online store now runs like a well-oiled machine, and sales have never been better. We owe it all to her exceptional skills and dedication!”

Owner, Wild by Murugi

“Working with Stephanie was a privilege. She is a versatile professional, seamlessly transitioning between creative and analytical tasks. She's not just a colleague; she's a mentor in the field.”

Former Team Member

“Stephanie's Squarespace development skills are top-notch. She turned our vision into a user-friendly website. Top cooperation! Thank you!”

Project Coordinator, FilmAid Kenya

“Stephanie's Shopify setup was seamless, and our online store is now thriving. Smaller concerns are easily resolved, large projects are implemented quickly and with planning. Highly recommend her services!”

Owner, ZIA Africa

Trusted By

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FilmAid Kenya
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View My Work

 

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Where Structure Meets Outcome

Over the last 8 years, I’ve partnered with startups and scale-ups to build digital systems that convert, grow, and endure.

Selected Results
  • Increased eCommerce revenue by 30% through UX and conversion flow optimization
  • Designed an app that boosted engagement by 40% using behavior-led iterations
  • Built a scalable design system for a multinational, streamlining brand delivery and dev workflows

I build for function. The results follow.

Relentless Refinement. Always Evolving.

I don’t rely on experience—I sharpen it. Every month, I tune my product management edge through:

  • Applied growth frameworks and A/B testing strategies
  • Product analytics and retention insight work
  • Active learning inside top communities like Reforge, Lenny’s, and Mind the Product

This isn’t knowledge for knowledge’s sake. I apply what I learn—daily.

Certifications That Power My Work

IBM Product Manager Professional Certificate & Specialization

End-to-End Product Management – Strategy, Delivery, and Growth

Headless Shopify for Business Consultants

Commerce Strategy for Scalable, API-Driven Stores

Google Analytics Certification

Data-Driven UX & Product Decisions

Asana Workflow Specialist

Mastering Team Ops with Asana

Plus additional certifications in UX research, platform mastery, and digital growth tools.

See all 15+ certifications →

Experience

Open Cities Lab
Civic Tech / Open Data
Senior product designer
Designing tools for public service transparency and local government engagement in Africa.
2024 → Present
Big Bold Red Ad Agency
Entertainment Streaming
Growth product manager
Led product launch for a telco-backed content creator ecosystem.
2024 → 2025
Andela
Talent Marketplace / Remote Work
Senior product designer
Led UX for platforms connecting remote tech talent to enterprise clients.
2022 → Present
Jumia Group
E-commerce / Marketplace
UI/UX lead
Revamped core buyer flows in one of Africa’s largest online retail ecosystems.
2023 → 2024
ADPList
Global Mentorship Platform
Design mentor
Coached early-stage designers on portfolio building and UX fundamentals.
2022 → 2023
Xetova
Healthtech + Procurement SaaS
Creative design director
Led product storytelling for African B2B platforms in healthcare and logistics.
2022 → 2023
Creative Consillium
Brand & Comms Studio
Intern → Designer → Creative lead
Ran full-stack brand and web projects for startups and small businesses.
2017 → 2021

Why Work with Me

I don’t make things prettier. I make them perform.

My work goes beyond aesthetics—every pixel, every process aligns with business outcomes and user intention.

What You Gain

  • Higher Conversions – Clean, optimized flows that quietly close
  • Deeper Engagement – Seamless UX that keeps users invested
  • Brand Trust – Consistency from click to checkout
  • Strategic Lift – Insightful product design that moves business needles

Available worldwide•

Available worldwide•

Available worldwide•

Available worldwide•

Available worldwide•

Available worldwide•

Available worldwide•

Available worldwide•

Ready for Precision? Step In.


Let’s Connect.

I work with founders, operators, and product teams ready to launch, grow, or fix what’s broken. Let’s make your next move smarter — not harder.

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Sell online in 1-3 weeks.

Get an Online Store →

With 5.00 stars from 12 reviews, here’s what ecommerce clients are saying:

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from 12 reviews

It’s not trying to be everything. It’s just everything you actually need.

C.N.
Ecommerce Product Page Checklist
Ecommerce Product Page Checklist

I’ve read a lot of blogs about product pages. None gave me this level of clarity in so few words. It felt like Steph had seen my site and written this just for me.

B.M.
Ecommerce Product Page Checklist
Ecommerce Product Page Checklist

I used it and made changes that got me a sale the next day. No joke. It reminded me that the goal isn’t just a nice page—it’s a sale. And this checklist gets you there.

V.M.
Ecommerce Product Page Checklist
Ecommerce Product Page Checklist

I didn’t expect a free toolkit to be this useful. Everything was clean, curated, and made me feel like I actually knew what I was doing.

B.O.
Toolkit for Online Businesses
Toolkit for Online Businesses

This made a stressful process feel doable. The breakdown of payment platforms alone made it worth it.

J.W.
Migration Clarity File: Move From WooCommerce to Shopify
Migration Clarity File: Move From WooCommerce to Shopify

Every question I had was already answered in the document. I didn’t need to book a call. That’s rare.

P.K.
Migration Clarity File: Move From WooCommerce to Shopify
Migration Clarity File: Move From WooCommerce to Shopify

I was being quoted 80K by someone else for a migration consult. I bought this file, did it myself, and used the savings to upgrade my store design.

R.M.
Migration Clarity File: Move From WooCommerce to Shopify
Migration Clarity File: Move From WooCommerce to Shopify

I was stuck between platforms for weeks. This guide broke it down so cleanly that I migrated the same week. No drama.

M.A.
Migration Clarity File: Move From WooCommerce to Shopify
Migration Clarity File: Move From WooCommerce to Shopify

Short, sharp, and exactly what I needed to fix my conversion rate. Wish I’d found this sooner.

B.M.
Ecommerce Product Page Checklist
Ecommerce Product Page Checklist

I didn’t realize how much I was missing on my product pages until I used this checklist. Made changes, got a sale the next day.

S.W.
Ecommerce Product Page Checklist
Ecommerce Product Page Checklist

Every link in this toolkit felt like a shortcut I didn’t know I needed. Clean, clear, and actually helpful.

D.K.
Toolkit for Online Businesses
Toolkit for Online Businesses

The toolkit saved me hours of research. I launched my store in two days with zero guesswork. The policy generators alone were gold.

J.M.
Toolkit for Online Businesses
Toolkit for Online Businesses

I also designed & built Kabi Architecture