Dr Patricia Murugami is a large life & corporate who needed to share a clear & personal message for her growing multinational community through a personal website (see her personal & online coaching websites).

Coming from a background of corporate accounting and auditing, Dr Patricia realised that more executives and people at her workplace needed to live fulfilling lives at work and beyond their desk. She founded Breakthrough Leadership Transformation (BLT) to help her growing community of corporate & social leaders achieve their goals through her coaching.

Opportunities in the Project

  • To create a clear & personal value proposition for her community
  • To automate a lot of manual processes including online purchases & communication
  • To streamline her customers’ payments for her books and memberships

The Transformation Process

  1. Step 1 — Identifying opportunities for growth
  2. Step 2 — Transforming her brand by creating a unique voice for each of her brands, Dr Patricia Murugami and Rise School

Website 1: Personal Brand Showcase


Objective: To create a visually compelling and user-centric platform that communicates Dr. Murugami’s ethos and encourages engagement.

Key Features

  • Authentic Storytelling: The website unfolds Dr. Murugami’s personal journey, allowing visitors to connect on a deeper level.
  • Intuitive Navigation: Streamlined navigation ensures a user-friendly experience, guiding visitors to her journals, authored books, and easy contact options.
  • E-commerce Integration: Seamless integration of an e-commerce platform for effortless purchase of Dr. Murugami’s insightful books and journals.
  • Contact & Booking System: Clear calls-to-action and a streamlined booking system for potential clients to easily connect with Dr. Murugami.
  • Interactive Media Gallery: featuring Dr. Murugami’s speaking engagements, interviews, and media appearances. This immersive experience allows visitors to connect with her charisma and expertise.
  • Book Sneak Peeks: teaser excerpts or interactive previews of Dr. Murugami’s books, creating anticipation and enticing visitors to make a purchase.
  • Newsletter Subscription: to build a community of engaged followers. This not only keeps visitors informed but also serves as a valuable marketing tool.
  • Event Calendar: showcase upcoming events, workshops, or speaking engagements, with integration with an RSVP system ensures seamless event management.
  • Client Success Stories: impactful case studies or testimonials from clients who have experienced positive transformations through Dr. Murugami’s coaching.
  • Blog Integration: Dr. Murugami can share her insights, reflections, and additional content, further establishing her as an authority in the coaching space.

Website 2: Life Improvement Course Hub


Objective: To design an interactive platform that not only hosts Dr. Murugami’s courses but also fosters a sense of community among participants.

Key Features

  • Course Catalog: A visually appealing catalog of life improvement courses, each with detailed descriptions and enrollment options.
  • Community Forum: creating a space for like-minded individuals to connect, share insights, and support each other.
  • Secure Payment Gateway: to facilitate course enrollment, ensuring a seamless and trustworthy transaction process.
  • Responsive Design: guarantees that users can engage with the course content and community on various devices.
  • Course Preview Videos: providing a glimpse into the content and teaching style. This helps potential participants make informed decisions.
  • Interactive Course Syllabus: this breakdown gives users a detailed overview of what they can expect to learn.
  • Resource Library: with downloadable materials, worksheets, and supplementary content for course participants to enhance their learning experience.
  • Live Q&A Sessions: live Q&A sessions with Dr. Murugami foster a direct connection between the coach and her audience.
  • Progress Tracking: participants can track their progress within each course, enhancing the overall user experience and motivation.

Long-Term Impact

Growing a loyal community with an organic, personal voice

Within two months after the launch, she experienced a 33% growth of her community to over 4,000+ online members in early 2022. This was from her online & offline events, personalised communication through Mailchimp, and an overall pleasant experience for all her website visitors. This growth was also due to her solid investment into connecting one-on-one with her community over a decade.

Scaling revenue with online content and subscriptions

With an above-average conversion of 6% of her total traffic, it was easy to tell that her brand messaging & community’s loyalty encouraged more purchases and memberships by her community. A good e-commerce conversion rate is usually one between 1% and 4% of total traffic.

Getting more value from the clock with automation

With the new Dr Patricia and Rise School websites handling some of the customer interactions such as purchases, community memberships and online coaching, Dr Patricia and her team had more time to work on the business tasks focused on growing the brand and business.

Creating a welcoming, impactful brand for long-term growth

The most important goal for the brand updates were to improve the community’s experiences of interacting with Dr Patricia not only offline, but also online through her website. By creating a warm feel on the websites, it would be easy for her to create a welcoming first impression to new and existing community members who visited the websites.