Dr Patricia Murugami is a large life & corporate who needed to share a clear & personal message for her growing multinational community through a personal website (see her personal & online coaching websites).
Coming from a background of corporate accounting and auditing, Dr Patricia realised that more executives and people at her workplace needed to live fulfilling lives at work and beyond their desk. She founded Breakthrough Leadership Transformation (BLT) to help her growing community of corporate & social leaders achieve their goals through her coaching.
Opportunities in the Project
- To create a clear & personal value proposition for her community
- To automate a lot of manual processes including online purchases & communication
- To streamline her customers’ payments for her books and memberships
The Transformation Process
- Step 1 — Identifying opportunities for growth
- Step 2 — Transforming her brand by creating a unique voice for each of her brands, Dr Patricia Murugami and Rise School