Keto Life is a digital space curated for wellness influencer Zia Bett’s vision of fostering a thriving community around the keto lifestyle. This project aimed to not only showcase the benefits of keto living but also to create a virtual haven where individuals, predominantly women, could connect, share experiences, and support each other on their health journeys.
About the Project
Design Objectives
Community-Centric Aesthetics
Infuse the website with warm, inviting colors and imagery that resonates with the health-conscious community. The design aimed to evoke a sense of inclusivity, making visitors feel instantly at home within the Keto Life virtual space.
Clear Call-to-Actions (CTAs)
Prioritize intuitive CTAs to guide visitors seamlessly through the website. Emphasis was placed on strategically placing buttons for ebook purchases, joining the community, and exploring keto products, ensuring a straightforward user journey.
Responsive and Accessible Design
Implement a responsive design that adapts seamlessly to various devices, ensuring an optimal user experience across smartphones, tablets, and desktops. Accessibility features were integrated to make the website inclusive and user-friendly for individuals with diverse needs.
Engaging Community Features
Develop interactive community features, including forums, live chat, and user-generated content sections. The design aimed to facilitate meaningful connections, encouraging Keto Life members to share insights, recipes, and encouragement.
Ebook Presentation and Sales Funnel
Craft an appealing layout for Zia Bett’s ebook, emphasizing its value and the lifetime community access it provides. The website incorporated a seamless sales funnel, guiding visitors from learning about the ebook to making a purchase with confidence.
Monetization Strategies
Ebook Purchase Path
Create a straightforward and secure path for users to purchase Zia Bett’s ebook, emphasizing the value of community access. The design prioritized trust elements, testimonials, and a seamless checkout process.
Product Upsell Opportunities
Strategically position keto products within the community and blog sections, creating upsell opportunities. The design aimed to showcase the products as integral to the keto lifestyle, enhancing user engagement and potential sales.
Post-Launch Success
Growing Community Membership
Community forums saw a significant increase in engagement, with new members joining daily. The design’s focus on inclusivity and interactive features contributed to a sense of belonging, fostering sustained community growth.
Ebook Sales and Sustained Community Access
Ebook sales surpassed initial projections, with users recognizing the value of not just the content but the ongoing community access. A steady stream of community members, predominantly women, continued to join, creating a self-sustaining ecosystem.
Positive User Feedback and Engagement
User feedback highlighted the positive impact of the design on user experience. The live chat feature facilitated real-time interactions, and community members expressed satisfaction with the seamless purchase process for both the ebook and keto products.
