ZIA Africa is a modern clothing brand that uplifts women into modern elegance with confident, classy fashion (see the website). The brand was founded by Zia Bett, a Nairobi-based fashion entrepreneur who went against the grain to build her own distinct visual style with ZIA Africa.
She needed an e-commerce website that would make purchases from her social and offline networks easy. By automating the business online, she could have more time to create better opportunities to grow the brand.
Zia had amassed an enormous follower base of 15k+ individuals mainly on Facebook, Instagram and Whatsapp over almost a decade. However, she had some increasing trouble coordinating these time-consuming customer management tasks to keep her brand afloat:
- Taking orders on messaging apps
- Sharing product photos
- Checking orders off with direct payments
- Making checkout short & easy for her customers
- Running seasonal campaigns
- Keep first-time customers coming back & build recurring revenue
Her first priority was to get an e-commerce website that would solve the first four problems. I got her set up on Shopify instead of WordPress, because she would be able to optimize her store’s growth with Shopify’s advanced ecommerce analytics.