Skip to main content

As email marketing becomes more essential for businesses, the debate over which platform to use continues to rage. Two of the biggest names in the industry are Klaviyo and Mailchimp. While Mailchimp has been the go-to for many years, Klaviyo has been gaining momentum as the better option. Here are some reasons why Klaviyo is better than Mailchimp.

Advanced Segmentation

One of the biggest advantages of Klaviyo over Mailchimp is its advanced segmentation capabilities. Klaviyo allows for more granular audience segmentation, which can help businesses send more personalized and relevant emails. According to an email marketing expert at Mailchimp competitor, Sender, “Klaviyo’s segmentation capabilities are unparalleled, and allow businesses to create targeted campaigns that are much more effective at engaging customers.”

Better Ecommerce Integrations

Klaviyo was built specifically for eCommerce businesses, and it shows in its seamless integrations with popular eCommerce platforms such as Shopify, WooCommerce, and Magento. This makes it easier for eCommerce businesses to track and analyze customer behavior and create targeted email campaigns. Mailchimp, on the other hand, doesn’t integrate as well with eCommerce platforms, making it a less efficient option for eCommerce businesses.

AI-Powered Automations

Another area where Klaviyo excels is in its automation capabilities. Klaviyo’s automation workflows are more robust than Mailchimp’s, allowing businesses to create more sophisticated automation campaigns. According to an email marketing specialist at Klaviyo partner, Mutesix, “Klaviyo’s automation capabilities allow for more complex workflows and dynamic content, which can result in higher engagement and conversion rates.”

24/7 Customer Support

When it comes to customer support, Klaviyo beats Mailchimp hands down. Klaviyo offers 24/7 customer support via email and chat, and also has a large knowledge base with helpful articles and tutorials. Mailchimp, on the other hand, only offers support during limited hours and has been criticized for poor customer service.


In conclusion, while Mailchimp has been a popular choice for many businesses in the past, Klaviyo is quickly becoming the better option. With its advanced segmentation, eCommerce integrations, automation capabilities, and superior customer support, Klaviyo is a powerful tool for businesses looking to improve their email marketing efforts.

Image credit: mparticle

Stephanie Kabi

Author Stephanie Kabi

Design Mentor @ ADPList | Senior Product Designer @ Andela | DesignLab & UX Academy Ambassador | 3x UI/UX Certified

More posts by Stephanie Kabi

Leave a Reply

E-commerce & Product Design for Long-Term Impact