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Webflow has quickly become one of the most popular web design tools on the market, and for good reason. Its powerful visual editor and flexible design system allow users to create professional-looking websites without needing any technical knowledge — no code. However, as the platform has grown in popularity, there has been increasing controversy surrounding its pricing model and whether it is accessible to small businesses and freelancers.

On the one hand, Webflow’s pricing model is relatively affordable when compared to other web design tools on the market. Its basic plan starts at $15 per month, and its more advanced plans offer additional features and capabilities for a higher price point. Webflow still offers a free trial period, which allows users to test out the platform before committing to a paid plan.

If you are a non-US resident, the measure of how afforable Webflow is depends on how strong your region’s currency is against the US dollar 😬

(If you’re still confused about Webflow’s pricing, read this: Webflow Pricing Explained: Which Plan Is Right for You?)

On the other hand, as a web designer and developer, I can attest that Webflow’s pricing model may not be accessible to small businesses and freelancers. The platform’s advanced plans can quickly become expensive for those who only need to create a single website or who have limited resources. Furthermore, the annual billing option that is required for some of the plans may be difficult for some small businesses to budget for.

In my opinion, the pricing model of Webflow should be reconsidered to make it more accessible for small businesses and freelancers. This is especially important for small businesses, which are the backbone of the economy. They are the ones that create jobs and drive innovation. They are the ones that are most affected by the economic downturns and the ones that need the most support.

Furthermore, it’s important to remember that small businesses and freelancers are not the only ones that are impacted by the pricing model of Webflow. The design industry as a whole will be impacted as well.

When small businesses and freelancers can’t afford to use Webflow, they will look for alternatives — such as Shopify and WordPress — and in the process, they will miss out on the benefits that come with using a powerful tool like Webflow.

Cheaper alternatives to Webflow do exist while Webflow stays out of the pricing budget for a lot of potential users:

In conclusion, while Webflow’s pricing model is relatively affordable when compared to other web design tools on the market, it’s important to consider whether it is truly accessible to small businesses and freelancers. As the platform continues to grow in popularity, it’s essential for Webflow to consider the needs of all its users, including those with limited resources, to ensure that its pricing model is truly inclusive and accessible for all. The design industry, small businesses and freelancers will greatly benefit from this.


Image credit: Webflow Merch Store

Stephanie Kabi

Author Stephanie Kabi

Design Mentor @ ADPList | Senior Product Designer @ Andela | DesignLab & UX Academy Ambassador | 3x UI/UX Certified

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