Create a good first impression
- Put a featured image front and center, so you can show your newest or most popular products. Or drop site visitors straight into your shop page so they can start browsing quickly.
- Promote sales or new releases with a scrolling banner. If you want to build anticipation for your ecommerce store but aren’t quite ready to launch yet, set up a preview image to give visitors a look at what you’ll be selling and use the email sign-up field to start building your mailing list.
Make your checkout process smooth
- Make sure your checkout page matches your store’s branding, and is easy to find and use.
- Pick a payment processor that accepts the most popular payment methods that your ideal customers use in their region.
- Choose a shipping provider that meets your needs, whether for local or international shipping. Consider offering a local pickup option for nearby customers. If you have a physical store too, make sure your store shows your business’ correct street address, contact information and operating hours.
- Offer an easy-to find and understand refund / return policy. Ensure the process is hassle-free in order to turn a potentially unhappy customer into one who is more likely to return to your business.
Incentivise new & repeat purchases
- Enable abandoned cart recovery to automatically send reminder emails to customers who didn’t complete their purchase.
- Include free shipping or a Buy X Get Y discount with a specified purchase minimum.
Grow customer loyalty
- Collect email addresses at checkout. Send a seasonal discount code to your mailing list for loyal customers.
- Create a loyalty program so that customers can earn points when they buy from you, and redeem those points for free perks from your store.
- Set up an incentive e.g a discount, for referring new customers that end up making a purchase. Offer a two-sided referral code so a customer can end a friend a discount code and receive that same discount once that friend uses it.
